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SECTION II

5-Point Market Planning



                             Table of Contents - Section II


REDUCED SHAREWARE VERSION

                          Introduction
                          1. Getting Started
   not in shareware ver.  2. Market Research
                          3. Strategy Development
                          4. Scheduling
   not in shareware ver.  5. Implementation
   not in shareware ver.  FINAL EXAM


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Introduction


Section II is the planningþ part of this workbook.
Here are the build/rebuild marketing activities
you'll face until you retire. You can do it all
yourself, or you can hire or retain someone to do it
for you. If you decide to farmout the work, the folks
who put this workbook together hope you'll call them
first!


Sharpen your pencil. You'll have to write short
answers and generate lists as you read the pages
ahead (After all, we did promise you a workbook!).
You'll be prompted where to write when you see the
Giant Pencil on the page.

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